Marketing
Mrs. Wood
The following activities will be completed throughout the semester and not necessarily in the order listed. Students will engage in a variety of hands-on activities to cover the material. A large majority of the material will be covered through simulations and projects, both individual and group.
Classroom Activities
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Basic Marketing Concepts
- Marketing concept
- Economic benefits
- Market segmentation
- Four P’s of marketing
- Marketing mix
- Domestic and global marketplaces
- The selling process
- Advertising media
- Visual merchandising
- Channels of distribution
- Pricing
Marketing Simulations and Projects
Business Ethics
- Social Responsibility
- Current Trends
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Communication Skills
- Interpersonal
- Telephone
- Public Relations
- Management
Computer Skills
- Marketing Research
- Software Programs
Business/Marketing Math
- Math for retail
- Pricing math
- Mark-up and mark-downs
Marketing Careers
- Career exploration
- Field trips
- Guest speakers in the marketing field
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Grading
Grades will be based on total points
Points will include:
- Daily Work
- Tests and Quizzes
- Projects
- Simulations
- Participation
Semester Grades – Final grades will be determined using the following scale
Quarter 1 – 40%, Quarter 2 – 40%
Final Exam – 20%. Final exams may consist of a test and/or project.
Daily Work – Worksheets, bookwork, assignments, article reviews, current events (10-20 points).
Tests and Quizzes – Every unit will have a test and/or quiz (50-100 points).
Projects– Projects will vary from individual to group. These projects may include presentations and demonstrations as well as written (points will vary depending on projects).
Simulations – Simulations may be used in a variety of units (points will vary depending on assignment).
Participation – Since the points in this class largely consist of projects and simulations, class participation is vital. This also includes behavior and participation on field trips and with guest speakers (points will vary depending on participation level).
